- H&M Conscious Collection
- Timberland’s Green Index
- Patagonia’s Footprint Chronicles
What happened to the Green Supply Chain?
What happened to the Green Supply Chain? by Dave Owen
In 2012 I wrote a whitepaper on the growing opportunity and in some cases requirement for companies to build a green supply chain. The premise was based on growing customer desire to understand where their products came from – and the reaction by some leading companies to use their best practices as an advertising opportunity.
The market moved quickly at the start of the decade – promoting sustainable sourcing and efficient transportation. Take for example the three apparel brands with PR moves in 2010-2012: