While real-world decisions involve many competing objectives, algorithmic decisions are often evaluated with a single objective function. We study algorithmic policies which explicitly trade off between a private objective (such as profit) and a public objective (such as social welfare). We analyze a natural class of policies which trace an empirical Pareto frontier based on learned scores, and focus on how such decisions can be made in noisy or data-limited regimes. Our theoretical results characterize the optimal strategies in this class, bound the Pareto errors due to inaccuracies in the scores, and show an equivalence between optimal strategies and a rich class of fairness-constrained profit-maximizing policies.